MY WORK
Content design
Plan recommendation engine
A conversational interface to help users choose the right energy plan.
Content design for an IVR to put the customer back at the heart of the solution.
IVR
Content modelling and form design for HSBC Hong Kong health insurance.
INSURANCE CLAIM FORMS
Designing the landed experience for the biggest sale of the year at kogan.com. Complemented by an offsite, eDM and retarget marketing strategy.
BLACK FRIDAY SALE
Content Strategy
A brand content strategy for a leading Australian crystal and wellness brand. Including user research, content models, IA redesign and tone / style guides.
ULUNA brand resposition
A content strategy focussed on churn reduction around a retailer-led price change event.
ANNUAL PRICE CHANGE
UNISPHERE digital strategy
A digital content strategy and web redesign for an NZ-based tech consultancy.
UX writing
Introducing an informative and playful content type for empty states in the Origin app.
Empty states
CUSTOMER NPS SURVEY (VOC)
UX copy for the flow capturing customer feedback post interaction. The results are used as a key KPI for customer operation teams.
